As a business, your website is one of the most significant and influential resources you have. Most Americans use the web to find the things that they need, from groceries and clothing to realtors and home improvement services. Your online presence must be significant if you’re going to beat the competition, and content is key to marketing your business effectively online.
When creating an e-commerce website, there’s plenty to consider. Making sure you have everything you need on the back-end in order to smoothly run your online business is important, but the front-facing side of your website – the side the customers see and interact with – is just as crucial to get right.
Most apps are cloud-ready which makes them cost-effective, portable, and able to sync across many devices. Although getting these applications to communicate with your website is relatively simple, ensuring they communicate well with each other requires specialized integration. Let’s take a look at what APIs are and how they can transform your e-commerce data into insightful business intelligence.
Digital marketing has quickly become one of the best ways to grow a business. Over 80% of businesses that have invested in digital marketing believe their efforts are successfully rewarded by the achievement of their goal: increased revenue and sales.
Retaining customers is something every business strives for and having a significant base of subscribers lets you know that your business has loyal customers that you can rely on for continued profitability. Managing customer subscriptions on your own can get difficult, especially as your company grows. Recurring billing software is one of the greatest tools available to you for managing subscriptions and payments from your customers.
When a new year begins, it’s important to outline your e-commerce business’ goals and strategize on best practices to use in order to improve sales and ensure sustained growth. Search engine optimization continues to dominate as one of the best ways to drive traffic to e-commerce websites through organic search.
SEO is “a must” not only for ecommerce websites, but for any internet marketing strategy. It has become the standard in web marketing for product retail, services, and memberships with recurring billing offerings. But is this all you need to generate leads, reach prospective customers and convert the leads to online sales? Is getting ranked well by the search engines and being on the top of the organic search results really free and effective?
All merchants will fall into one of the four merchant levels based on Visa transaction volume over a 12-month period. Transaction volume is based on the aggregate number of Visa transactions (inclusive of credit, debit and prepaid) from a merchant Doing Business As (‘DBA’).
Moving a website from one URL to another can be a tedious and drawn out task. Search technology is always changing and it is important to keep a website relevant even after a big move. Redirects were developed to help a website keep the page rankings have already been established.
As we leave 2015 and all of the technological advances in ecommerce, SEO, and online shopping behind, it’s important to prepare for what is in store for the next year. A few of these trends involve new search techniques, shifts from one viewing platform to another, and the big effect of social media.
With 2016 less than 2 weeks away, the world of Ecommerce has some great opportunities on the horizon. Ecommerce sales continue to skyrocket and in today’s super competitive market, it all comes down to the customer experience your brand can provide. The time for new techniques is coming upon us and 2016 promises to be a year full of ecommerce surprises!
A CMS gives users a chance to design their own website. A user can upload images, text, create menus, and so much more. It gives a used the ability to have more control over how their website is developed or controlled without the knowledge of how to write code.
Payment Card Industry Compliance is the term used to point out that a business is in compliance with the payment security requirements established by the Payment Card Industry Security Standards Council.
I was sitting with my Grandfather this past weekend and he was recalling the friendly conversations he used to have with the Milkman. We got on the subject of how he used to pay the Milkman ahead of time for the next milk delivery.
Ecommerce is no longer an optional feature for any retailers and there are huge benefits. It is actually becoming a necessity in today’s market in order to stay up to date in the always evolving word of mobile & social engagement
You've heard the myths before about SEO. We're going to dissect a few of the bigger ones and try to clarify what they mean in the world of Search Engine Optimization.
A “Brand” is a set of perceptions that consumers may have about your company. Branding is your first step in what you want your customer to be looking for when they turn to your company. It gives them an idea of who you are and what you represent.
Colors, every single one of them, affect the human brain in many different ways. Color is a powerful tool that can evoke positive or negative feelings. Color used in a products appearance can attract & guide a customer’s attention. In addition, men & women prefer different colors.
When you collect a payment over the internet, you are accepting an online payment. Online payment usually is the transaction that results in transfer of monetary funds from the customer bank or credit card account to your bank account. The online payment can be done from a credit card, checking account or other clearing house like paypal for example.
If you are trying to launch a business based on recurring billing you will need to learn the correct definition for this practice. And there is a very important element in it. The customers have to allow you to bill them. In other words you need customer’s consent to provide a product or service and bill for it on a recurring basis.
There are many internet marketing strategies and each of them with different flavors and trends. Internet marketers are trying very hard to come up with new ideas getting closer and closer to false advertising and misleading practices.
Web hosting is not really that complicated. What makes it difficult to choose is the long lists of features offered that make the understanding the offers so confusing and so difficult to compare when shopping for a hosting service. We have listed some of the web hosting offers advertising scams and some advice to make this process simpler.
Tips to make your web project successful, on budget, delivered quickly and with high quality